Melrose Jewelers: Ushering In A New Dawn: Rolex Aids The Popularity Of Motorsports Racing

Rolex Backed with a history that almost looks like a legend has eternally been pursuing the aspect of attaining perfection. This particular aspect has in turn been the driving force behind shaping the operations of the world renowned Swiss brand, Rolex. Taking on the role of becoming the most integral sponsor of the Grand-Am Rolex Sports Car Series, Rolex has aided its development and its tremendous growth. Back during the end of the 1990s the lack of adequate sponsorship had almost led to the crumble of the entire motorsports racing industry in the United States. However the shift of the structure and the functional framework of the American racing organization allowed new sponsors to come forward and support the racing tournaments.
Free from the retrains of hesitancy and discouraging speculative thought, Rolex came forward to become an active part of the racing car industry. Now supporting the Grand-Am Rolex Sports [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Ascension of a Champion: Bernard Leonard wins the AJGA Flossmoor Junior Open

Rising to take on the role of the elemental force that drives forward the most eminent golfing events in the world, Rolex has helped in the transition of the game to an extremely popular event. A bond that was forged when Rolex first presented a Rolex watch to the legendary Arnold Palmer in 1967 has only grown stronger. Over the many years Rolex has become important part golf in America and has aided the process of its development in the United States. From venturing out to become a principal partner for events like the Masters to taking on the role the official timekeeper for events like the Solheim Cup, Rolex has played an essential role in American golf.

Collaborating with the AJGA to create several tournaments for young golfers, Rolex helps in the formative development of many golfers. The primary aim was to develop the sport itself by improving the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Headstrong Ability: Team Beyer At The Rolex Series

The dawn of the motorsports racing industry in America came with the support of Rolex. Now completing almost a decade in sponsoring the motor sports racing events in the United States, the world renowned Swiss brand Rolex has played a fundamental role in transforming the racing as a sport in America. The Grand-Am Rolex Sports Car Series in the years of its existence has become an arena that brings skilled racers to the forefront of achievement. Even though the races that form a part of the Grand-Am Rolex Sports Car Series have some of the most talented racers competing in them sudden change of circumstances can have a great impact of the performance as well as the final position secured.
The multitude of racing teams at the Rolex Series combine the best of technology with the best talent to make a formidable concoction that would manage to outrival all the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Forging a New Dream: United States Trio in the Rolex Rankings

A dream to stand as equal was seen as a defiance of the patriarchal system and prevented women from following a passion that surged deep within the soul. However the will to be able to follow a dream triumphed over obsolete notions and other hindrances and paved the w ay for women every where to pursue the aspect of individualistic perfection. Fifty years back the concept of holding an international golfing challenge for women would have been rebuked upon and would have found no sponsors. Nevertheless the innate quality of a brand like Rolex to sponsor exceptional talent and propound the aspect of perfection completely disregards the differences drawn on the basis of class, race and most of all gender. As a part of its global design of inspiring individuals everywhere, Rolex sponsors a number of international golfing challenges around the world that acts as a platform for the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: O.J. Simpson’s Rolex Submariner: Real, Fake, or Another Con Job?

It has not been a good year for former American football star O.J. Simpson, and his difficulties went well beyond having to turn over his Rolex Submariner to the Goldman family. After being convicted of armed robbery following a botched attempt to recover memorabilia in Las Vegas last year, O.J. Simpson was sentenced to a long term in state prison, and he will not be eligible for parole until 2017. In 1995, O.J. lost a civil settlement to the family of Ron Goldman and he still owes them over $33 million. When he was ordered by a judge to turn over his Rolex Submariner to the Goldman’s, it turned out that the $22,000 gold watch was actually a $125 Chinese fake. Did O.J. actually turn over the real watch, or was the knock-off one more example of the star conning the public in order to protect his fleeting wealth?
In [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Sailing the Elusive Waters: Maxi Yacht Rolex Cup

On one particular day, almost a thousand years ago when the sun shone down on the glassy sea, man set forth on his rudimentary vessel trying to manoeuvre over the unpredictable sea. From that day till present the tide of evolution has led to many changes in the functioning of the human race. As a proud bearer of man’s progressive nature and instinctive adaptability, the world renowned leader in premium watches, Rolex has been constantly involved in sponsoring numerous regattas around the planet. Abiding with its rich ongoing heritage of promoting excellence, Rolex endeavours to inspire individuals to pursue perfection and attain the highest levels of human triumph. Associating with the most prominent yachting clubs around the world, Rolex co-creates and organizes world class regattas that test the very limit of competence and determination.
Continually bringing to the world a multitude of prestigious regatta challenges that draw the top [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Rolex Sponsors Federation Equestrian International 2009

Sports is an integral part of any culture. Be it any country, sports always manage to find a special place in the history of its culture. This is probably, the reason why most sports championships, conducted on international level find a large audience all over the world. Giant consumer brands and iconic luxury brands also perceive international sports events as an ideal opportunity to promote their brands by sponsoring them. In lieu of sponsoring varied sports events, these brands get to publicize and promote themselves both to the audience in the stadium and the ones [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Danielle Lloyd — Sexy British Babe With A Rolex Daytona

Is there any woman in the United Kingdom wearing a Rolex watch who is as sexy and wild as Danielle Lloyd is? The clear and obvious answer is a definite no! Does Danielle Lloyd wear just any Rolex watch? Once again, the answer is no because Danielle Lloyd wears a Rolex Cosmograph Daytona with the silver dial in the steps of film legend Paul Newman. The English fashion and glamour model appears at events and parties, in bathing suits and in music videos like Skepta’s The Rolex Sweep, and she always wears her Rolex Cosmograph Daytona on her wrist.
Danielle [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Sailing the Elusive Waters: Maxi Yacht Rolex Cup

On one particular day, almost a thousand years ago when the sun shone down on the glassy sea, man set forth on his rudimentary vessel trying to manoeuvre over the unpredictable sea. From that day till present the tide of evolution has led to many changes in the functioning of the human race. As a proud bearer of man’s progressive nature and instinctive adaptability, the world renowned leader in premium watches, Rolex has been constantly involved in sponsoring numerous regattas around the planet. Abiding with its rich ongoing heritage of promoting excellence, Rolex endeavours to inspire individuals to pursue [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Sunrise in the West: Dave West clinches win in International Rolex Regatta

As the sun dawns over the tranquil waves, hundreds of sailors onboard their sailing vessels set shore to mark the 37th anniversary of the celebrated International Rolex Regatta. Rolex the foremost name in creating the finest watches has been involved with the spot of sailing fro many decades now and has constantly been trying to elevate the sport as well as augment the opportunities available for the skilled sailors. The International Rolex Regatta is regarded as the most competitive and challenging regattas of the Caribbean and is known for its flawless execution of the race. As one of the [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Amidst the Gale: 3 teams from UK competing in the New York Yacht Club Invitational Cup

The power of the wind in the sails that propels the boat across the vastness of the oceans has eternally captured the imagination of the human race. Over the years the passion has developed into a regatta that witnesses men and women competing to win the title of the best sailor. The world leader in creating the most intricately crafted watches, Rolex has been able to understand the significance of human ambition. In honour of the capacity of the spirit and the grit of the human mind to go beyond the realms of the ordinary, Rolex supports a number [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: On The Shores Of Freedom: Rolex Middle Sea Race

Rolex’s camaraderie with sailing has been in existence for many decades. A fact that is evident from the number of sailing events Rolex the world leader in creating the finest premium watches supports all across the world. A passion that goes beyond the minor differences of race, class and creed is fuelled by Rolex to create many world class sailing events that act as a showcase of exemplary talent and skill.

The primary aim was to create a platform that not only allows exceptional individuals more chance to hone their skill but also rewards them for their devotion and [...] Read More

at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Rolex GMT Master II ‘Ice’: Dazzling Precision

A revolution that swept the world and created a stir in the hearts of millions of people has become a movement now and encompasses all aspects that lead to the collective growth of humanity.

The Swiss based watch pioneer, Rolex has been instrumental in transforming the world of watches and redefining the art of tracking time. The metamorphosis of Rolex into a movement is based solely on the aspiration for excellence and passion for attaining the highest form of attainment. Fusing the divine exuberance of achieving perfection and remarkable craftsmanship, Rolex creates one of a kind masterpiece that moves [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Victoria Beckham And Rolex Cellini Orchid; Absolutely Amazing

Rolex is a name that is synonymous with style and status. When the journey of Rolex started almost a century ago no one would have imagined that a day would come when it would reach the pinnacle of glory and sit comfortably right at the top. But this did happen and it went beyond. It was not an easy task to do and the journey was anything but easy. In fact all along the path Rolex kept coming out with ideas and innovations that startled the world. Most of the features that we take for granted in the watches [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Heyday Festivities: Goodwood Revival Festival

A symbol always defines or leads a movement that in turn transforms the societal perception and our functioning. Rolex the world leader in creating the finest watches is now regarded as an icon that leads a movement and fuels a passion.

The world has seen tremendous change and over the many thousands of years it seem as though the process of metamorphosis has undergone an incredible acceleration. This extremely accelerated form of transformation has consequently led to more people, things and events being forgotten. Rolex has championed the cause of such icons and in an effort to not let [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: On The Shores Of Freedom: Rolex Middle Sea Race

Rolex’s camaraderie with sailing has been in existence for many decades. A fact that is evident from the number of sailing events Rolex the world leader in creating the finest premium watches supports all across the world. A passion that goes beyond the minor differences of race, class and creed is fuelled by Rolex to create many world class sailing events that act as a showcase of exemplary talent and skill.

The primary aim was to create a platform that not only allows exceptional individuals more chance to hone their skill but also rewards them for their devotion and [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Rolex Watch Fetches More Than Ten Thousand Pounds At An Auction

Rolex is a premium watch brand, which only the multimillionaires or the rich and the famous can afford to have. This is the reason why a large number of individuals who admire this brand can only dream of owning a Rolex watch, as they have limited financial resources.
Rolex seems to adopt the philosophy that anything, which is unattainable, becomes all the more desirable for an individual. Needless to say, Rolex has been able to command a commendable fan following all over the world. Rolex’s popularity was proved once again recently at a sales auction held in Birmingham, UK.

A Rolex [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Exploring the Heart: Rolex partners Polar Expedition

The most incredible aspect of every individual in the world is that we all possess the capacity of greatness and merely require some sort of a drive and an unrelenting partner that aids us in attaining the impossible.

Rolex the most celebrated brand in the world is closely involved with the promotion of various events that seek to promote the collective ambition of humanity. Inspiring the world to push the barriers of excellence, Rolex actively supports exploration of this vast planet by sponsoring world class explorers in their quest to the remotest corners of the world. From ascending the [...] Read More at Melrose Jewelers

-Written by John Lavit

Melrose Jewelers: Standing their Ground: Rolex continues partnering Grand-Am Rolex Sports Car Series

The world is an ever evolving model that changes its functioning and dynamics almost every moment. It is this aspect of continual metamorphosis that requires conglomerates to adapt to this ever changing system. However the foundations that give strength to any organization have to be very rigid and still be palpable enough to accommodate the various conditions that are required for further growth. Rolex the world leader in manufacturing premium watches has incorporated the aspects of ingenuity with maintaining a steadfast outlook towards growth. As a part of its long standing heritage Rolex has sponsored a multitude of events [...] Read More at Melrose Jewelers

-Written by John Lavit

Melrose Jewelers: Beyond Continents- Rolex honours Indian Golfers

Rolex has an ambition that goes beyond the boundaries of race, class, creed or even geographical boundaries. Promoting events that promote the pursuit of excellence, Rolex takes immense pride in supporting a number of sporting events around the world. Golf is one of the games that the Swiss brand Rolex, has continually supported.

A collaboration that began when Rolex honoured the invaluable contribution and achievements of Arnold Palmer in golf by presenting him a Rolex watch in 1967 has transformed into a global ambition. Right from sponsoring various men’s golfing championships like the Ryder’s Cup and the Masters to [...] Read More at Melrose Jewelers

-Written by John Lavit

Melrose Jewelers: Rolex Fastnet Race: Trial of True Courage

Considered to be a classic the Fastnet Race is a popular offshore yachting race. A British yachtsman Weston Martyr who had competed in the Bermudan races conceived the idea of the Fastnet Races. This biennial racing event covers a total distance of 608 nautical miles. It commences at Cowes in the Isle of Wright in England round the Fastnet rock on the southwest coast of Ireland and after crossing the southern part of the Isles of Scilly ends at Plymouth in England. The first Fastnet race in the year 1925 saw a total of seven boats competing. This time [...] Read More at Melrose Jewelers

-Written by John Lavit

Melrose Jewelers: Geri Halliwell And Rolex Day Date ; A Little Bit Of Spice

If music is what sets your feet tapping then you wouldn’t mind a little flavour added to it. Geri Halliwell is the spice that added the much loved ginger flavour to the Spice Girls music and her contribution is irreplaceable because it is only a perfect blend of spices that brings out the best in the food. Similarly, the ginger coloured Rolex Day Date is the watch that you couldn’t give a miss because your wardrobe would be incomplete without its natural zing.

Geri set off her singing career with the Spice Girls and her red hair led her [...] Read More at Melrose Jewelers

-Written by John Lavit

Melrose Jewelers: Jamie Oliver And Rolex Explorer II; Delectably Nice

What has food got to do with watches? Well, when it comes to Jamie Oliver and the Rolex Explorer food is precisely where the connection between the two begins. Jamie Oliver is a master chef who has not limited food in general and cooking in particular to the kitchen, taking it beyond, travelling the world with it and flavouring his food with a spice that combines the best of the entire world. The Rolex Explorer like Oliver is a combination of an assortment that is not only delectable but also much in demand because it offers such diversity through [...] Read More at Melrose Jewelers

- Written by John Lavit