Friday, May 29, 2009

Melrose Jewelers: Rolex Baltic Week To Be Held In July This Year

Rolex a formidable brand identifies itself not only with perfection and supreme class but also with adventure and strength. Among the exclusive events it supports and sponsors is the Rolex Baltic Week. This elite event sees top sailors coming together to compete in this world-class competition. These star sailors have already won a number of continental and world titles and are probably the toughest competitors in the world. Along with their eminent and extremely competent crew these sailors race against various teams to win the international star class European championship event. The sixth Rolex Baltic Week will be [...] Read More at Melrose Jewelers

- Written by John Lavitt

Thursday, May 28, 2009

Melrose Jewelers: Rolex Oyster Perpetual Went Into The History With Mercedes Gleitze

There is hardly an individual or a brand that could possibly question the qualities of a premium Rolex watch.. However, time and again, Rolex watches have been subjected to rigorous tests and challenges by rival brands or companies, which luckily, Rolex has always managed to refute and emerge the glorious winner.

One of the finest examples for this claim can be drawn from the Mercedes Gleitze incident. Mercedes’ association with Rolex watches has been a pretty long one now. Mercedes, hailing from England, created history with her double attempts to cross the English Channel which had freezing cold [...] Read More

at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 27, 2009

Melrose Jewelers: Christian Bale And His Rolex- Defying standards thorough Performance

Rolex the world renowned billion dollar watch manufacturer has the unique characteristic of exploring beyond the known and through this ongoing process of discovery it creates masterpieces that have no equivalent. Action is more powerful than words and this sums up what Christian Bale is as a person. Enamouring the world with remarkable performances Christian has an inherent quality to explore and venture out to portray characters with such realism that audiences are left completely spellbound. True to its nature the Rolex Explorer from the workshops of Rolex was the first watch ever to ascend the overwhelming peaks [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 26, 2009

Melrose Jewelers: Rolex Watch Fetches More Than Ten Thousand Pounds At An Auction

Rolex is a premium watch brand, which only the multimillionaires or the rich and the famous can afford to have. This is the reason why a large number of individuals who admire this brand can only dream of owning a Rolex watch, as they have limited financial resources.

Rolex seems to adopt the philosophy that anything, which is unattainable, becomes all the more desirable for an individual. Needless to say, Rolex has been able to command a commendable fan following all over the world. Rolex’s popularity was proved once again recently at a sales auction held in Birmingham, UK.

A Rolex [...] Read More at Melrose Jewelers


- Written by John Lavitt

Monday, May 25, 2009

Melrose Jewelers: Rolex Datejust makes an impressive statement in the movie, “The Informers”

Rolex which has often been dubbed as the only luxury watch brand available in the 1980’s is a brand you will instantly realise while watching a movie. The famous movie, “The Informers” which is a movie adaptation of Bret Easton Ellis’s novel by the same name has several scenes where its cast members can be seen sporting Rolex watches in several scenes of the film.
The movie features several of its actors wearing the Rolex Datejust. Rolex Datejust was deemed as the ultimate luxury model in the 1980’s. One might wonder what is the expediency behind every character sporting a [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 22, 2009

Melrose Jewelers: Rare Rolex watch goes on sale

Exclusivity comes at a price. This is definitely proved by the famous luxury watch brand, Rolex. Every Rolex watch produced is a perfect example of master craftsmanship and exquisite artistry.

It is not everyday that one gets a chance to buy the best and the most exclusive model of the precious Rolex collection. This definitely sounds like a once in a lifetime opportunity. Officials at Rolex UK decided to offer this opportunity to a handful of individuals who are rich enough to afford these extremely luxurious watches.

One of the most rare Rolex watch was auctioned in a similar fashion. This [...] Read More

at Melrose Jewelers

- Written by John Lavitt

Thursday, May 21, 2009

Melrose Jewelers: The Rolex Oyster Royal Would be Ideal for Prince William of Wales

A watch, which radiates royalty, can only fit the persona of someone who is the heir of the first family of Britain. One look at Prince William is enough to convince you that only the best will do for him and why finer things are naturally associated with lineage. The wrist watch that is tailor made for this imperial figure is undoubtedly the Rolex Oyster Royal. ‘Vintage’ is the word best used to describe the mysticism of the Rolex Oyster Royal watch. The Rolex Oyster Royal has been associated with luminaries and bigwigs for the past many decades and [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 20, 2009

Melrose Jewelers: Sir Ranulph Fiennes Had a Rolex Watch as Companion During All His Adventures

Renowned British adventurer Sir Ranulph Fiennes wore a Rolex watch every time he went ahead with an expedition. He has also broken and is the holder of various endurance records. Now it is apparent that Sir Fiennes wore a Rolex watch because the brand personifies the spirit of endurance and fortitude. Sir Fiennes also holds the distinction of being the first human being to pay a visit to both the North and South Pole, and also of being the first to cross Antarctica by foot. Rolex is also unique as it was the first brand in the history of [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 19, 2009

Melrose Jewelers: David Beckham and Rolex Submariner - Made For Each Other!

If there is anyone who can really signify the true character of the Rolex Submariner 16613 Serti Dial, it has to be iconic English footballer David Beckham. Globally one of the most recognized faces in professional sports, Beckham’s popularity has also enabled him to enter other domains like apparel design and fashion. He has been an icon for the past decade and is the face of many brands globally. Rolex also has been a global force in wrist watches with a legion of loyalists behind it. The Rolex Submariner 16613 Serti Dial will be the perfect wrist watch for [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, May 18, 2009

Melrose Jewelers: Vince McMahon’s Presents: Rolex Watches For Ric Flair and Shawn Michaels

Impresario Vince McMahon, the Chairman of World Wrestling Entertainment and the Czar of professional wrestling in America since the 1980s, presented champion wrestlers Ric Flair and Shawn Michaels with Rolex watches. As Wrestling 101 reported in April of 2008, “Vince McMahon gave Ric Flair and Shawn Michaels Rolex watches. Both watches were inscribed with “24,” with Flair’s saying “To Be the Man,” and HBK’s saying “You Gotta Beat the Man.” Classy move by Vince.” Giving the Rolex watches revealed that McMahon could overcome his past resentments and feuds. In November 2001, Ric Flair returned to WWF after an 8-year [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 15, 2009

Melrose Jewelers: Bruno Meier is the New Head of Rolex, Ending Heiniger Era

In an emailed statement on December 20, 2008, Rolex Group, the Swiss watchmaker, named Finance Director and respected ZKB baker Bruno Meier as head of management after Chief Executive Officer Patrick Heiniger resigned. As respected as the Rolex watches the company makes, the resignation of Patrick Heiniger came as a major surprise, ending almost half a century of leadership under the Heiniger family. Heiniger replaced his father Andre in 1992 who was the first executive to lead the company since the brand was created by Hans Wilsdorf in 1908. With Meier’s ascension to the top post, it will be [...] Read More at Melrose Jewelers

- Written by John Lavitt

Thursday, May 14, 2009

Melrose Jewelers: Rolex Continues To Underwrite the Rita Hayworth Gala for the Alzheimer’s Association

Continuing the support it has given since 2003, Rolex underwrote the entire cost of the Rita Hayworth Gala for the Alzheimer’s Association, which took place at the Waldorf Astoria Hotel in New York. Attendees at this year’s event included Dan Ackyroyd, Ivana Trump, Bryant Gumbel and Deborah Norville. Since 2008 marked the 25th anniversary of the gala, which was started by Princess Yasmin Aga Khan to honor the memory of her mother, actress Rita Hayworth, the star-studded event was nothing less than inspiring in 2008. With no expense spared with the support of Rolex, the party raised millions of [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 13, 2009

Melrose Jewelers: Benicio Del Toro Plays Che Guevara, a Revolutionary with a Rolex

In Stephen Sodebergh’s new film Che, Academy Award winning actor Benicio del Toro wears a Rolex to accurately portray Marxist revolutionary Ernesto “Che” Guevara. Over four hours in length, Che combines two films, Che Part 1: The Argentine and Che Part 2: Guerrilla, into one massive epic. Che wore a Rolex GMT Master, and the actor wears the same classic Rolex watch in the film. Previously, Benicio Del Toro and Stephen Sodebergh teamed up to make Traffic, and they both walked away with Oscars for Best Supporting Actor and Best Director, respectively. As for the watch, Rolex launched the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 12, 2009

Melrose Jewelers: The Sexy Secret: Brad Pitt and Rolex Watches in Japan

There is no question that superstar actor Brad Pitt loves Rolex watches. He wears them in his movies, like the Ocean Trilogy and Mr. & Mrs. Smith, and he wears Rolex watches in his private life. Brad Pitt, however, has a sexy secret, and it has nothing to do with Angelina Jolie or Jennifer Aniston. For several years, Brad Pitt appeared in Rolex Advertisements in Japan for the luxury goods company, Evance. These print and video spots, splashed across billboards and constantly running on television in the Japanese market, are nothing like his American and European fans have ever [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, May 11, 2009

Melrose Jewelers: Singer Mark McGrath Has The Rolex Logo Tattooed On His Back

Singer-songwriter Mark McGrath of the hit band Sugar Ray is so passionate about his Rolex Submariner that he had the Rolex logo tattooed on his back. The former host of Extra TV from 2002 to 2008 and a guest judge on American Idol, Mark McGrath is a Hollywood party boy who truly enjoys the fruits of his fame. Whenever he is out on the town in Los Angeles, hitting the hottest clubs and the most exclusive parties, he is always wearing his Rolex Kermit. The Rolex Anniversary Submariner (16610LV) is known as the Rolex Kermit. In 2003, Rolex released [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 8, 2009

Melrose Jewelers: Lance Armstrong and His Rolex Embrace Fatherhood and the Tour De France

Is there any athlete in the world whose endurance and strength of character reflect the quality of a Rolex watch than seven-time Tour de France champion Lance Armstrong? A Rolex connoisseur with a preference for both the Rolex GMT Master II and the stainless steel Rolex Daytona, Armstrong has overcome testicular cancer not only to return to cycling, but also to embrace fatherhood again. Before Christmas, Armstrong happily announced to the press that his beautiful girlfriend Anna Hansen is pregnant. Armstrong told the Associated Press, “Anna and I are thrilled to confirm that we are expecting in June. We [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 6, 2009

Melrose Jewelers: Plácido Domingo — Rolex Ambassador Extraordinaire

Since 1982, Spanish-Mexican operatic tenor José Plácido Domingo has been an extraordinary Ambassador for Rolex Watches in both advertising and philanthropy. Although originally hired to represent the Rolex GMT Master, Plácido Domingo also has been connected with the Rolex Oyster Perpetual Day-Date watches over the years. Giving him even greater international recognition outside of the world of opera, he participated in The Three Tenors concert at the opening of the 1990 World Cup in Rome with José Carreras and Luciano Pavarotti. A statue of him was erected in Mexico City as recognition to his contributions to the 1985 Mexico [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 5, 2009

Melrose Jewelers: A Bundle of Rolex Watches and Love Affairs for Lindsay Lohan

A question that must be asked is whether the famous and infamous Hollywood star Lindsay Lohan has more Rolex watches or more love affairs with both men and women? There is little question amid the multitude of voices in today’s popular culture that Lindsay Lohan is a talented performer. Recently, however, Lohan’s most dramatic and eye-catching performances have taken place in her so-called private life. Her supposed committed gay relationship with Samantha Ronson went nuclear in the Miami airport over the New Year holiday with the two young women viciously screaming at each other. The Los Angeles Times reported [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, May 4, 2009

Melrose Jewelers: Preparing For the Rolex 24 At Daytona, Danica Patrick Needs A Rolex Watch

Racing superstar Danica Patrick has joined a long list of motorsports superstars that have signed up to compete in the 47th anniversary Rolex 24 at Daytona on January 24-25, 2009. The grueling 24-hour race demands the very best from the competitors if they are not only trying to win, but also even finish. As a trailblazer, Danica Patrick last season became the first woman to win an IndyCar Series race. Although she failed to finish the Rolex 24 in 2006, she is back after taking a year off and ready to go for the blue ribbon. With natural talent [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 1, 2009

Melrose Jewelers: Flavor Flav Needs To Add A Rolex To The Hanging Clock!

In a recent entry in the Rolex Forums, Chris in Melbourne reported on his encounter with Flavor Flav in Australia. Taking a break from his hit television show Flavor of Love where women compete to be the next Mrs. Flavor Flav, the extravagant rapper who wears a series of huge clocks around his neck was touring with Public Enemy. Known for contributing the hit song Fight the Power to Spike Lee’s iconic film Do The Right Thing, Public Enemy was the cornerstone of politically conscious rap in the 1990s. The band became so famous that action figures of Flavor [...] Read More at Melrose Jewelers.

- Written by John Lavitt