Tuesday, June 30, 2009

Melrose Jewelers: Kate Beckinsale Cellini Orchid- Takes Your Breath Away

At Kate Beckinsale and the only thought that comes to your mind is how delicate and breathtaking feminine beauty can be. The actress’s pixie beauty is both captivating and refreshing and Rolex’s latest offering, the Cellini Orchid is not just a visual treat but can give the most expensive diamond bracelet a run for its money. This beauty however is not of the vulnerable kind. It can be deceptively charming while leaving a million victims in its wake.

Born Kathryn Bailey Beckinsale in Finsbury Park, London, the actress has famous parents in actors Richard Beckinsale and Judy Loe. While attending [...] Read More

at Melrose Jewelers



- Written by John Lavit

Monday, June 29, 2009

Melrose Jewelers: Kristin Scott Thomas Cellini Danaos - The Bold And The Beautiful

You’d expect a beautiful woman to play coy and let delicacy be her signature style. The Rolex Cellini Danaos is a watch that could be beautiful but playing subtle is hardly its choice of behaviour. Kristin Scott Thomas is renowned as an actress who has bended the definitions of beautiful and her stark boldness in the kind of cinema she does and the way she carries herself makes her perfect for the Rolex Cellini Danaos.

Born in Redruth, Cornwall Kristin was raised in Dorset and was educated in private schools. On graduating, Scott Thomas moved to Hampstead and while [...] Read More at Melrose Jewelers


- Written by John Lavit

Friday, June 26, 2009

Melrose Jewelers: The Rolex President: Fashion Redefined

Rolex has been one of the top global watch brands for over a century. Over the years, it has proven its perfection and expertise in the watch-making industry. With the Rolex President, the company managed to redefine fashion for men.People feel extremely proud to own such a masterpiece. Every Rolex watch consists of over 220 minute pieces, systematically assembled by hand. More than 400 operations are conducted only on the main plate. Owing to its widespread repute and being called a masterpiece, it has become a style and fashion statement.

The Men’s Rolex President is the Rolex wrist watch that [...] Read More at Melrose Jewelers


- Written by John Lavit

Thursday, June 25, 2009

Melrose Jewelers: Jude Law And Datejust 36 mm The Handsome Hunks

Beauty lies in the eye of the beholder and that is an undeniable fact. But if that be the case then can anyone ever come out with something that would be appreciated for its beauty by if not all then most? It may seem like a difficult thing to achieve for anyone except Rolex. Switzerland based Rolex is a world renowned maker of watches that are so high on their beauty quotient that anyone who looks at them can’t help appreciating them. The gorgeous Rolex watches are a favourite of men and women alike. Take for example Datejust 36 [...] Read More at Melrose Jewelers


- Written by John Lavit

Wednesday, June 24, 2009

Melrose Jewelers: Belsma Team for Fastnet Race

It takes years together for anything to make its mark and stand at the top of the pyramid where it would be an honour for anyone to be associated with it. And when two greats get together it results in something absolutely unimaginable. Not only they add value to each other’s profile but also raise their own stature. Whenever such linkages have been built in the world everyone has taken notice and looked forward to enjoying the result of the best becoming better. The same kind of excitement was too obvious to be missed when two remarkable giants on [...] Read More at Melrose Jewelers


- Written by John Lavit

Tuesday, June 23, 2009

Melrose Jewelers: Fortune, a Chance Away: Rolex Freeroll

Fortune is probably the most elusive aspect of life, waxing and waning like the moon. Nonetheless there are ways and means that let you get your hands on a bit of wealth and a Rolex watch too. Poker, one the most played card games on the planet that requires a slight strategy along with an ounce of good luck, to land you a grand prize is an immensely popular gambling game. A lot of the first time players have been able to win the grand prize based on sheer beginner’s luck making the game all the more interesting. The [...] Read More at Melrose Jewelers


- Written by John Lavit

Monday, June 22, 2009

Melrose Jewelers: The Greater Cause: Andrew Muir

When the understanding of life in all its glory is clear like a cloudless sky, then the realization of the greater cause of humanity and the purpose of life is clear. There are few amongst us who choose to follow the grander design and perform every task that might change the dynamics of the human society. Rolex proudly sponsors these pioneering individuals and recognizes their effort. The Rolex Award for Enterprise is one such endeavour by Rolex that brings to the forefront astoundingly talented individuals that seek to transform the functioning of the society by the utilization of pioneering [...] Read More at Melrose Jewelers


- Written by John Lavit

Friday, June 19, 2009

Melrose Jewelers: The Early Years: England and Rolex

Built to radiate exquisiteness the watches from the world-renowned premium watch making company Rolex are synonymous with class, sophistication and incredible craftsmanship. From its inception in 1905 till now Rolex has proved time and time again that every watch that it crafts is built with absolute perfection and earnest devotion. Rolex as a brand has grown tremendously and now has the capacity to manufacture 2000 watches per day. Counted among the top hundred most valuable brands of the world by BusinessWeek magazine this prominent luxury watch brand generates a revenue of about 3 billion US dollars. Rolex is the [...] Read More at Melrose Jewelers


- Written by John Lavit

Thursday, June 18, 2009

Melrose Jewelers: Rolex Learning Centre: Understanding the Enlightened Being

The difference between inventing and pioneering lies in the ability of foreseeing the utilization of something much before it is actually required. Rolex is regarded as a pioneer in the world of watches, crafting such incredible timepieces that are miles ahead of time itself. Knowledge and the exchange of ideas are imperative for the growth of an enlightened generation of individuals that understands the strength of information and its implications on the world we live in. Building itself to become more than a brand for manufacturing the finest watches, Rolex now stands as a symbol that is incorruptible. As [...] Read More at Melrose Jewelers


- Written by John Lavitt

Wednesday, June 17, 2009

Melrose Jeweers: Coach Extraordinaire: Guss Hiddink presented with a Rolex Daytona

Sometimes gratitude can be best expressed through something that is more than words, something that stands as a symbol for commitment, perfection, and honesty and is absolutely incorruptible; something like a Rolex watch. Rolex is an illustrious brand that is recognized as the pioneer in the process of tracking time. Accepted as one of the foremost football coaches in the history of the game, Guss Hiddink has been known to make extraordinary dreams come true. Solely relying on grit and passion to drive the team forward, Guss Hiddink has been able to astonish the world by overcoming daunting challenges [...] Read More at Melrose Jewelers


- Written by John Lavitt

Tuesday, June 16, 2009

Melrose Jewelers: The Heaviest Rolex Watch Ever

Around the world when world-class, prestigious and immensely prolific sporting events take place you can be certain that the celebrated brand Rolex is the driving force behind these tournaments. Forever innovating to give the world one of a kind master piece, Rolex implements the process of ingenuity in its unwavering support and endorsement of the numerous, eminent sporting challenges. Rolex has a long history of association and partnership with golf and supports a number of world class tournaments around the world like the Solheim Cup, The Masters and the Spruce Meadow Masters. The endeavour has always been to promote [...] Read More at Melrose Jewelers



- Written by John Lavitt

Monday, June 15, 2009

Melrose Jewelers: Wheels of Passion: Rolex 24 Sunoco Driver Challenge

Racing the tracks, mile after mile with the speeds that defy the acceptable capacity of human endurance, is a thrill that can truly be defined by the man behind the wheel of the sports car. Turning at hair pin bends at break neck speeds and hurtling forward almost instantly to gain ground as well as momentum, these machines almost become an extension of the driver’s spirit and mind. Calibrating speed, calculating the required thrust and propelling forward in a split second to clinch the title, the racers push every known limit to break records and take home the honour [...] Read More at Melrose Jewelers



- Written by John Lavitt

Friday, June 12, 2009

Melrose Jewelers: Battle of the Champions: Race to Dubai

A legacy that encompasses some the greatest moments in history and propounds the pursuit of perfection could only belong to a brand as illustrious as Rolex. Down the ages Rolex has mastered the art of crafting the perfect timepieces that stand for more than mere devices to track time. Defining the method as well as the art of flawless functionality, Rolex proudly supports a number of sorting events around the world that act as a stage for development of exceptional talent and the propagation of the virtues of sportsmanship. Golf is has been one of the sports that Rolex [...] Read More at Melrose Jewelers



- Written by John Lavitt

Thursday, June 11, 2009

Melrose Jewelers: Figment of History: The Rolex ‘Pall Mall’

Ingenuity has to be followed by courage and belief in order to fully realise the potentiality of an idea. Rolex a trusted and well respected name in premium watches has been around for several decades. Right from the time of its inception in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has continually crafted the finest quality watches with a scrupulous attention to its design and functionality. The most incredible aspect of this world class company is that it does not limit the pursuit of perfection to its own craft and supports numerous organisations around the world in realising [...] Read More at Melrose Jewelers



- Written by John Lavit

Wednesday, June 10, 2009

Melrose Jewelers: An aptitude to perform: Rolex Submariner and Rowan Atkinson

There are few among us who possess the capacity of capturing the imagination without uttering a single word. Rolex the world renowned Swiss watches manufacturer has always believed and practiced the principal of appearance on the basis of performance. The British actor, comedian and writer Rowan Atkinson commands such an incredible screen presence and possesses such an incredible ability of being able to convince people of the varied circumstances that sometimes dialogues are simply inconsequential. The Rolex Submariner II is a watch that relies solely on its capacity to perform, much like the talented British actor Rowan Atkinson. External [...] Read More at Melrose Jewelers



- Written by John Lavit

Tuesday, June 9, 2009

Melrose Jewelers: Teeing off to a Brighter Future: Women’s British Open Golf Tournament

Rolex has made supporting sporting events that provide a stage for skill development and pursuit of perfection a part of their rich legacy. Among the numerous sporting events that Rolex endorses around the world is the Women’s British Open Golf Tournament. This premier golfing championship is classified as a major event by both the LPGA as well as the Ladies European Tour. The Women’s British Open Golf Tournament is the apex of all championships for women golfers everywhere. Over the years it has grown in size as well as the skill level of the competing players. Rolex has played [...] Read More at Melrose Jewelers



- Written by John Lavit

Monday, June 8, 2009

Melrose Jewelers: Ingenuity Redefined: David Bowie and his Rolex Sea-Dweller

The capability of one to perform exceptionally in all functions is a precondition for attaining greatness. Rolex in its continual spirit of pursuing perfection has mastered the art of producing the finest watches around. The Rolex Sea-Dweller from the house of Rolex bears an intrinsic quality of functionality above everything else a principal that runs deep in the English actor, musician and producer David Bowie. The Rolex Sea-Dweller has been crafted to perform in a gamut of circumstances and perform with perfect precision. It is only the willingness to challenge insurmountable tasks that leads to triumph and the achievement [...] Read More at Melrose Jewelers



- Written by John Lavit

Friday, June 5, 2009

Melrose Jewelers: Criminals with A Rolex — From Bernard Madoff to the Common Thief

Running arguably the biggest Ponzi scheme in the history of the world, Bernard Madoff stole over $50 billion dollars from his investors, including Rolex. Supposedly, Rolex lost 1 billion Swiss francs ($900) in the criminal web of high finance fraud, leading directly to the resignation of Rolex Chief Executive Patrick Heiniger. Bernard Madoff loved Rolex watches, and he is not the first or last criminal, both big and small, to translate such a love of luxury into greed larceny. Although Madoff did not steal any Rolex watches directly, his actions severely damaged the company.
In a piece for the London [...] Read More at Melrose Jewelers


- Written by John Lavit

Thursday, June 4, 2009

Melrose Jewelers: Lily Allen Rolls With Rolex and Records With Wiley

British pop sensation Lily Allen does not need British rap star Riley to ask her who has been wearing her Rolex because she is recording with him. The Sunday Mirror reported that Lily Allen wears multiple deluxe versions of the luxury watch, including a $95,000 dollar (Euro 75,000) Rolex Submariner that was given to her by New Look in 2007. Thanks to the success of the clothing line she designed for them, New Look presented Lily Allen with the super duper bling Rolex Oyster Perpetual Submariner in 18k gold and studded with diamonds. 
Single-handedly Lily Allen brought British pop [...] Read More at Melrose Jewelers



- Written by John Lavit

Wednesday, June 3, 2009

Melrose Jewelers: Flavor Flav Needs To Add A Rolex To The Hanging Clock!

In a recent entry in the Rolex Forums, Chris in Melbourne reported on his encounter with Flavor Flav in Australia. Taking a break from his hit television show Flavor of Love where women compete to be the next Mrs. Flavor Flav, the extravagant rapper who wears a series of huge clocks around his neck was touring with Public Enemy. Known for contributing the hit song Fight the Power to Spike Lee’s iconic film Do The Right Thing, Public Enemy was the cornerstone of politically conscious rap in the 1990s. The band became so famous that action figures of Flavor [...] Read More at Melrose Jewelers



- Written by John Lavit

Tuesday, June 2, 2009

Melrose Jewelers: The Early Years: England and Rolex

Built to radiate exquisiteness the watches from the world-renowned premium watch making company Rolex are synonymous with class, sophistication and incredible craftsmanship. From its inception in 1905 till now Rolex has proved time and time again that every watch that it crafts is built with absolute perfection and earnest devotion. Rolex as a brand has grown tremendously and now has the capacity to manufacture 2000 watches per day. Counted among the top hundred most valuable brands of the world by BusinessWeek magazine this prominent luxury watch brand generates a revenue of about 3 billion US dollars. Rolex is the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, June 1, 2009

Melrose Jewelers: Rolex Fastnet Race, Trial of True Courage

Considered to be a classic the Fastnet Race is a popular offshore yachting race. A British yachtsman Weston Martyr who had competed in the Bermudan races conceived the idea of the Fastnet Races. This biennial racing event covers a total distance of 608 nautical miles. It commences at Cowes in the Isle of Wright in England round the Fastnet rock on the southwest coast of Ireland and after crossing the southern part of the Isles of Scilly ends at Plymouth in England. The first Fastnet race in the year 1925 saw a total of seven boats competing. This time [...] Read More at Melrose Jewelers

- Written by John Lavitt