Melrose Jewelers: Ushering In A New Dawn: Rolex Aids The Popularity Of Motorsports Racing

Rolex Backed with a history that almost looks like a legend has eternally been pursuing the aspect of attaining perfection. This particular aspect has in turn been the driving force behind shaping the operations of the world renowned Swiss brand, Rolex. Taking on the role of becoming the most integral sponsor of the Grand-Am Rolex Sports Car Series, Rolex has aided its development and its tremendous growth. Back during the end of the 1990s the lack of adequate sponsorship had almost led to the crumble of the entire motorsports racing industry in the United States. However the shift of the structure and the functional framework of the American racing organization allowed new sponsors to come forward and support the racing tournaments.
Free from the retrains of hesitancy and discouraging speculative thought, Rolex came forward to become an active part of the racing car industry. Now supporting the Grand-Am Rolex Sports [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Ascension of a Champion: Bernard Leonard wins the AJGA Flossmoor Junior Open

Rising to take on the role of the elemental force that drives forward the most eminent golfing events in the world, Rolex has helped in the transition of the game to an extremely popular event. A bond that was forged when Rolex first presented a Rolex watch to the legendary Arnold Palmer in 1967 has only grown stronger. Over the many years Rolex has become important part golf in America and has aided the process of its development in the United States. From venturing out to become a principal partner for events like the Masters to taking on the role the official timekeeper for events like the Solheim Cup, Rolex has played an essential role in American golf.

Collaborating with the AJGA to create several tournaments for young golfers, Rolex helps in the formative development of many golfers. The primary aim was to develop the sport itself by improving the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Headstrong Ability: Team Beyer At The Rolex Series

The dawn of the motorsports racing industry in America came with the support of Rolex. Now completing almost a decade in sponsoring the motor sports racing events in the United States, the world renowned Swiss brand Rolex has played a fundamental role in transforming the racing as a sport in America. The Grand-Am Rolex Sports Car Series in the years of its existence has become an arena that brings skilled racers to the forefront of achievement. Even though the races that form a part of the Grand-Am Rolex Sports Car Series have some of the most talented racers competing in them sudden change of circumstances can have a great impact of the performance as well as the final position secured.
The multitude of racing teams at the Rolex Series combine the best of technology with the best talent to make a formidable concoction that would manage to outrival all the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Forging a New Dream: United States Trio in the Rolex Rankings

A dream to stand as equal was seen as a defiance of the patriarchal system and prevented women from following a passion that surged deep within the soul. However the will to be able to follow a dream triumphed over obsolete notions and other hindrances and paved the w ay for women every where to pursue the aspect of individualistic perfection. Fifty years back the concept of holding an international golfing challenge for women would have been rebuked upon and would have found no sponsors. Nevertheless the innate quality of a brand like Rolex to sponsor exceptional talent and propound the aspect of perfection completely disregards the differences drawn on the basis of class, race and most of all gender. As a part of its global design of inspiring individuals everywhere, Rolex sponsors a number of international golfing challenges around the world that acts as a platform for the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: O.J. Simpson’s Rolex Submariner: Real, Fake, or Another Con Job?

It has not been a good year for former American football star O.J. Simpson, and his difficulties went well beyond having to turn over his Rolex Submariner to the Goldman family. After being convicted of armed robbery following a botched attempt to recover memorabilia in Las Vegas last year, O.J. Simpson was sentenced to a long term in state prison, and he will not be eligible for parole until 2017. In 1995, O.J. lost a civil settlement to the family of Ron Goldman and he still owes them over $33 million. When he was ordered by a judge to turn over his Rolex Submariner to the Goldman’s, it turned out that the $22,000 gold watch was actually a $125 Chinese fake. Did O.J. actually turn over the real watch, or was the knock-off one more example of the star conning the public in order to protect his fleeting wealth?
In [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Sailing the Elusive Waters: Maxi Yacht Rolex Cup

On one particular day, almost a thousand years ago when the sun shone down on the glassy sea, man set forth on his rudimentary vessel trying to manoeuvre over the unpredictable sea. From that day till present the tide of evolution has led to many changes in the functioning of the human race. As a proud bearer of man’s progressive nature and instinctive adaptability, the world renowned leader in premium watches, Rolex has been constantly involved in sponsoring numerous regattas around the planet. Abiding with its rich ongoing heritage of promoting excellence, Rolex endeavours to inspire individuals to pursue perfection and attain the highest levels of human triumph. Associating with the most prominent yachting clubs around the world, Rolex co-creates and organizes world class regattas that test the very limit of competence and determination.
Continually bringing to the world a multitude of prestigious regatta challenges that draw the top [...] Read More at Melrose Jewelers

- Written by John Lavitt

Melrose Jewelers: Rolex Sponsors Federation Equestrian International 2009

Sports is an integral part of any culture. Be it any country, sports always manage to find a special place in the history of its culture. This is probably, the reason why most sports championships, conducted on international level find a large audience all over the world. Giant consumer brands and iconic luxury brands also perceive international sports events as an ideal opportunity to promote their brands by sponsoring them. In lieu of sponsoring varied sports events, these brands get to publicize and promote themselves both to the audience in the stadium and the ones [...] Read More at Melrose Jewelers

- Written by John Lavitt